Dell Design Studio Delivers Creative and Unique Online Shopping Experience

Dell unveiled Design Studio, an interactive gallery of original contemporary artwork commissioned exclusively for personalizing Dell Studio 15 and 17 laptops. The unveiling of Design Studio on Dell, one of the world’s largest and best consumer electronics shopping destinations, marks an industry first and gives individuals nearly unlimited potential to turn their laptop into works of art.

• New immersive experience on Dell.com ensures it remains a favorite online destination for consumer electronics
• Design Studio allows individuals to turn Dell Studio laptop into a work of art Online “art gallery” opens with thoughtfully curated collection of more than 100 original artworks

Exploring the more than 100 creative and colorful personalization options in the Design Studio is easy and intuitive. Online shoppers in the U.S. can apply a design, change viewing angles, zoom in on details, and read an artist’s inspiration or bio with a few mouse clicks. They can also share their favorite images with friends through links to FaceBook, My Space, Stumbleupon, Twitter and Digg.

The News

Dell, one of the world’s largest and busiest online destinations for consumer electronics has unveiled Dell Design Studio, a unique online experience that allows people to personalize Dell Studio laptops with exclusive, original artwork.

Dell Design Studio offers more than 100 exclusive and original works of art to express personal style for the Dell Studio 15 and Studio 17 laptops for $75. Each image is permanently tattooed into the laptop lid, making the design extremely durable.

For easy browsing in the gallery, personalization options are categorized by artists, colors and (PRODUCT) RED.

Several images are available in a “series” – variations of an image based on color scheme or levels of additional detail. Shoppers can select an interpretation that best reflects their unique style.

Quotes

“Dell is one of the world’s largest and certainly favorite online destinations for consumer electronics, and we are committed to delivering the technology and features that people value,” said Michael Tatelman, vice president, Dell global consumer sales and marketing. “Dell Design Studio is a convergence of art, discovery, creativity and culture allowing for complete self-expression with technology. We’ve commissioned amazing talent from around the globe to create beautiful artwork for the gallery and are delighted to share these unique artistic interpretations and expressions.”

“We live in an interesting time when we have the choice to ‘design’ our life and express our creativity in ways unprecedented in history. To me, ‘Life is a sketchbook’; and computers are tools that help me everyday communicate and express myself.” Artist Guillaume Wolf, Life is a Sketchbook .