Dell Scores Record Number of Product Awards in 2007

Going from beige to bold is paying off for customers and Dell.

• In Dell’s most recent fiscal year, the company received more than 400 product awards highlighting design, quality and innovation. Here is a sampling of those awards.
• Dell’s XPS line gained more momentum and recognition in the industry press.
  Mainstream systems like Inspiron 531 were also recognized for performance on sites like CNET.
• Commercial products including Dell’s PowerEdge 1955 blade servers received accolades like Technology of the Year Award.
• More recently Optiplex 755 was honored with an Editors Choice Award and the new mainstream gaming desktop XPS 630 set a new standard in gaming.
• Since Dell launched ratings and reviews site, more than 45,000 customers have reviewed more than 6,000 products.
• We will continue extending the conversation with customers about our products and their experiences.

“At Dell, we have made design, broadening the laptop range, and evolution of the desktop central to our focus on consumer wants and needs” said Alex Gruzen, senior vice president of Dell’s Consumer Product Group. “More so than traditional feeds and speeds, Dell is focusing on fashion, style and entertainment. As the recent awards and market share gains illustrate, reporters, influential industry analysts, and most importantly customers are responding in the most positive way.”