“Faces in a Crowd”-Style Ad Represents the Collective Power of Individual Choices to Make a Significant Impact in Helping to Eliminate AIDS in Africa by Purchasing Dell (PRODUCT) RED Products.
- Ad features a tapestry of close-up candid portraits -- including celebrities —representing the collective power of individual choices to help eliminate AIDS in Africa by purchasing Dell (PRODUCT) RED products.
- Participating celebrities include Lukas Haas, Paz de la Huerta, Taylor Kitsch, Danny Masterson, Adam Scott and Stanley Tucci.
- Print ad will run in the following outlets:
- Entertainment Weekly Feb. 22 issue
- Glamour April issue
- InStyle April issue
- Oprah April issue
- People Feb. 25 issue
- Real Simple April issue
- Us Weekly Feb. 25 issue - Dell offers customers a simple way to help eliminate AIDS in Africa through the purchase of unique (PRODUCT) RED-branded personal computers or printer.
- In January Dell launched three (PRODUCT) RED-branded PCs powered by Windows Vista Ultimate (PRODUCT) RED, and a (PRODUCT) RED printer.
- All Dell (PRODUCT) RED PCs feature Windows Vista Ultimate (PRODUCT) RED.
- Dell is the exclusive partner for PCs and peripherals for (PRODUCT) RED.
- (RED), launched in 2006, is a brand – not a charity -- designed to engage business and consumer power in the fight against AIDS in Africa. To date, (RED) partners have contributed more than $60 million to The Global Fund based on the sale of (PRODUCT) RED products. (RED) funds are at work on the ground in Rwanda, Swaziland and Ghana.
- Dell and Windows will contribute $80 for every XPS ONE (PRODUCT) RED sold and $50 for every (PRODUCT) RED notebook sold. Dell will also make a contribution of $5 for every 948 All-in-One (PRODUCT) RED printer sold.
