Dell Introduces Adamo Brand with Launch of the World’s Thinnest Laptop

Style-minded people who place a premium on precision craftsmanship and design can now add Adamo to their list of must-have items for 2009. Dell today unveiled the world’s thinnest laptop as a kick off to the new Adamo by Dell brand.

• Adamo is first product under new Adamo by Dell brand
• Premium craftsmanship and design inspires new aesthetic across Dell family of products
• Adamo by Dell created to disrupt people’s perceptions of what personal computing is today

Adamo, derived from the Latin word meaning “to fall in love,” will serve as a flagship in a line of products created to disrupt the personal computing space with the combination of new design aesthetics, personalization choices and sought-after technologies.

The News:

Adamo is the pinnacle of craftsmanship and design and features:

• A chassis milled from a single piece of aluminum featuring precision detailing and a scalloped backlit keyboard
• Striking high definition edge-to-edge glass display
• Fully connected with WiFi, Bluetooth and optional integrated mobile broadband and full complement of connectivity ports with no compromises
• Cool, quiet and robust solid state drives
• Available in Onyx and Pearl colors with a broad range of complementary accessories
• Price starting at $1999

Quotes:

“Great design needs to be timeless and evoke emotion in people”, said Alex Gruzen, senior vice president of Dell’s consumer products. ”While a premium computing experience was assumed for Adamo, the intent was for people to see, touch and explore Adamo and be rewarded by the select materials and craftsmanship you would expect in a fine watch.”

“Dell continues to signal a commitment to design and personalization across its entire product line and has made significant strides forward in the past year,” said Rob Enderle, Principal Analyst, Enderle Group. “The Adamo laptop is a showcase for this commitment and a flagship product that will draw buyers to the brand.”

People who choose Adamo will be offered a unique color matched collection of Adamo by Dell branded peripherals and accessories including, in the U.S. an exclusive line of bags from TUMI. Choices will include:

• External storage option with 250GB or 500GB external hard drive.
• External DVD+/-RW or Blu-ray disc drive.
• 8GB USB drive.
• Connectors and cables including DisplayPort to HDMI, DVI, and VGA.

Adamo Premium Service (US Only):

• 24/7 access to Dell’s best trained technicians
• Consistent communication with a dedicated personal team

The Adamo by Dell brand is being supported by innovative and new approaches to marketing and promotion for Dell. Designed to challenge people’s perceptions of what a computer is, the Adamo by Dell brand was inspired by fashion, luxury brands and timeless design.

Dell has looked beyond traditional approaches to reaching computer shoppers and launched a provocative campaign featuring:

• A stylish worldwide print campaign shot by acclaimed British-based photographer Nadav Kander and featuring high-fashion models that reinforces the “fall in love” positioning. Kander, whose work is celebrated in galleries worldwide, also shot the moving portfolio, “Obama’s People,” which appeared in The New York Times Magazine earlier this year.
• AdamoByDell, the centerpiece of the campaign and a highly stylized site where viewers can learn about Adamo, register for updates and, beginning today, place orders. Since its launch last month, AdamoByDell.com has attracted nearly 800,000 unique visitors from around the world and more than 1 million page views.
• Artful packaging in which the product arrives “floating” in a clear box with minimal clutter - a beautiful experience for a sophisticated product.

Product Specifications:

• Intel Core 2 Duo processors with Intel Centrino technology
• DDR3 system memory
• 13.4-inch 16:9 HD display
• Draft-Wireless N
• High-performance solid state drives standard
• Bluetooth 2.1
• Mobile Broadband option
• Up to 5+ hours of battery life (preliminary)
• 2 USB ports, 1 USB/eSATA combo port, Display Port, RJ-45 port
• Genuine Windows Vista Home Premium Edition SP1, 64-bit

Available for pre-order today and shipping worldwide starting March 26, 2009, Adamo will be available online for purchase in 24 countries including U.S., Canada, Mexico, Brazil, U.K. France, Germany, Ireland, Italy, Netherlands, Spain, Russia, Sweden, Switzerland, UAE, ANZ, China, Honk Kong, India, Korea, Malaysia/Singapore, Japan, and Indonesia.

Laptops

A laptop computer is a convenient portable computer that has gained wide popularity with people who travel a lot, study in coffee shops, and particularly for those who enjoy the space saving design. Laptops have come a long way with optional features such as integrated web camera for video chatting,. Laptops with wi-fi technology for connecting to a wireless network or an internet hot spot and mobile broadband to connect anywhere are very convenient. Laptops with a bluetooth reader, finger print scanner, or a space saving slot loaded disc drive make technology fun.

When purchasing laptops, think about the best size and weight for your portability needs. Laptops in colors or designs that fits your personality are available. If you use your laptop for multimedia, consider purchasing a larger laptop hard drive and discreet laptop video card.

Dell Laptops Make The Grade

Colleges and universities that want to make mobile technology more accessible and affordable for their students are increasingly turning to Dell, the leading supplier of computer systems to higher education customers.

Several higher education customers have recently chosen Dell as the preferred supplier of laptops to offer as many as 115,000 students a mobile solution.

At Ivy Tech Community College, more than 110,000 students now have the ability to purchase Latitude D531 laptops as part of an agreement with Dell. Ivy Tech is the nation’s largest singly-accredited statewide community college system and the state of Indiana’s second largest public post-secondary institution.

“We want to consistently assure that our students are provided the best possible tools while here at Ivy Tech,” said Ivy Tech Community College President Thomas J. Snyder. “Partnering with Dell allows us to offer our students access to the technology that will help them succeed.”

Quinnipiac University, which ranked No. 9 on PC Magazine’s listing of the “Top 20 Wired Colleges,”2 has chosen Dell for its laptop program, now in its fifth year campus-wide, for its approximately 1,500 incoming freshmen students.

“The ability to bring Dell mobile technology into the classroom has expanded the teaching and learning experience, allowing for more active engagement and increased connectivity between students and faculty,” said Dr. Richard Ferguson, vice president and chief information and technology officer, Quinnipiac University.

Case Western Reserve University has made wireless connectivity pervasive across the campus with more than 1,500 wireless access points. Case Western Reserve’s medical school has a partnership with Dell in which the 170 incoming students are provided with a Dell laptop as part of the program.

“The mobility and wireless capability for these students has transformed the learning environment by allowing students to stay connected while doing rounds and visiting with the clinical research community,” said Lev Gonick, chief information officer and vice president, information services, Case Western Reserve University.

Acadia University in Wolfville, Nova Scotia, selected Dell as a preferred partner for the new school-wide undertaking Acadia Advantage 2.0, which reinforces that technology is an integral part of the overall learning and teaching experience offered at the university. Through Acadia’s relationship with Dell, students now will purchase their laptops through the university and will own the system when they’ve completed their degree. This coming September, more than 3,000 students will purchase new laptops through Acadia Advantage 2.0, choosing from offerings that include the Dell Latitude D630.

“In today’s campus environment, students demand laptops that can deliver value and performance for a number of uses, including class assignments, research, gaming and music,” said John Mullen, vice president, Dell Higher Education. “Dell is committed to working with educational institutions to help simplify access to the innovative technology that drives the learning experience every day.”

Next-Generation Dell Laptops Take Connectivity Global

World travelers can stay connected globally with Dell’s next-generation laptops that will support mobile broadband on multiple cellular networks.

U.S.-based travelers who connect their laptops via EV-DO carrier networks (like Verizon Wireless or Sprint), will be able to connect via HSPA carrier networks (like Vodafone), a wireless standard commonly found in Europe. Today customers who wish to connect to both types of networks must use two different mobile broadband cards.

Dell’s next-generation laptops, available later this year, will support a single-card 3G network connection through Qualcomm’s Gobi solution. The software-configurable technology enables high-speed data connectivity on both UMTS and CDMA networks, and allows users to switch between network carriers. The built-in Gobi solution will be offered across Latitude, Dell Precision, and consumer laptops.

“Dell will continue to deliver on the promise of global computing with the addition of Qualcomm’s Gobi technology,” said Ken Bond, director of wireless product management at Dell. “Customers are demanding more freedom to compute the way they want, where they want, which is why Dell today offers such a wide selection of mobile-broadband ready laptops.”

“The Gobi solution enables enterprise users and consumers with the freedom of being untethered from Wi-Fi hotspots and connecting to the Internet using ‘almost anywhere’ cellular broadband connectivity,” said Greg Raleigh, vice president of product management for Qualcomm CDMA Technologies. “We are pleased that Dell will be leveraging the flexibility and efficiency Gobi provides to meet the growing needs of mobile data users.”